SK-II Future X
We took things up a notch in a string of experiential pop-ups worldwide. From Tokyo to Shanghai to Singapore, these immersive experiences functioned as a lab for the brand to experiment with emerging technology. Phygital features that stood out were then adapted and implemented at selected brick-and-mortar stores in China, Japan, and Travel Retail, creating a new category of Retail X Smart Stores.
Client
SK-II, Procter & Gamble
Locations
Future X: Tokyo, Shanghai, Singapore, CES
Retail X Smart Stores: Multiple locations in Japan and China, Singapore
Role
Content Lead, Senior Copywriter
Future X
Features facial recognition, custom dynamic art generation, artificial intelligence, skin diagnostics,
RFID purchase bracelets, and
product touch bars.
Future X CES: Facial recognition art wall
Future X CES: Private skin diagnostics booths
Future X CES: Private skin diagnostics booth
Future X Omotesando, Tokyo
Future X Omotesando, Tokyo
Future X Omotesando, Tokyo
Future X CES: Product touch bar
Future X CES: Product touch bar
Future X Singapore: Skin diagnostics interface
Future X Singapore: Skin diagnostics interface
Future X Shanghai
Future X Shanghai: Skin diagnostics kiosks
Retail X
Features skin diagnostics, store wayfinding, dynamic user reviews, product touch bars, and in-store vending machines.
Retail X Shilla Duty Free, Singapore
Retail X Shilla Duty Free, Singapore
Retail App
Retail X Shilla Duty Free, Singapore
Retail X Shilla Duty Free, Singapore
Retail X Shilla Duty Free, Singapore
Retail X Sephora, Shanghai
Retail X Sephora, Shanghai
Retail X Daimaru Umeda, Osaka
Retail X Daimaru Umeda, Osaka
Retail X Daimaru Umeda, Osaka
Retail X Daimaru Umeda, Osaka
Retail X Digital Vending Machine Matsumoto Kiyoshi Harajuku, Japan
Retail X Digital Vending Machine Matsumoto Kiyoshi Harajuku, Japan
Retail X Digital Vending Machine Matsumoto Kiyoshi Harajuku, Japan
Vending Machine Matsumoto Kiyoshi Harajuku, Japan
Animation Reel for Retail X Daimaru Console - Circles
Animation Reel for Retail X Daimaru Console - Beauty Beats