Needle
For brand incubator/business analysis startup Needle, nailing their identity was harder than it seemed in a busy, cluttered industry. A site redesign and rebrand offered the opportunity to redefine its voice and tone, carving out a niche purpose and user base.
Client
Needle, Electric8
Location
Singapore
Role
Copy consultant
The copy process
Basic Discovery
Voice and tone workshop with key stakeholders
Conceptual ideation
First drafts
Craft and revisions
