SK-II Photoshoots
My forte may be the written language, but I can still paint creative visions and bring them to life. From concept to production, I flex well with leading and supporting roles depending on the team’s needs.
Product textures
Beautiful swatches sell. To expand SK-II’s asset library alongside an identity overhaul, we created original texture and macro imagery that can be used across all 60 SKUs and other collaterals/platforms.
Paired with
Creative Director
Shot in
Singapore, 2018
VR: Chihiro Kondo
To create an immersive experience for the Future X pop-up store in Tokyo, I wrote, directed, and styled a Virtual Reality video starring Japanese celebrity Chihiro Kondo. Shot in 360, the viewer gets an insider look at her morning routine with the brand’s flagship product.
Paired with
Visual Designer
Shot in
Tokyo, 2018
Product mood shots
To celebrate new launches and limited edition packaging, we created mood shots that go beyond standard product imagery to evoke and engage. Flagship products were also given a fresh perspective each season. These visual and animated assets were used across all social and digital platforms globally.
Paired with
Creative Director, Senior Visual Designer
Shot in
Singapore, 2016
Thailand, 2016
Singapore, 2017
