IDS Rebrand

Innovative Dermatological Solutions is the cosmeceutical brainchild of renowned dermatologist Dr SK Tan. After a soft launch in Singapore, we developed overall branding, product packaging, logo design, and social campaigns to kick off the brand’s ambitious growth into regional markets.

We started from scratch – ideating everything from packaging paper gsm and colours to font types and elements to build a cohesive identity and brand story. A full workshop was also conducted with core stakeholders to craft a strong brand persona and user journey that serve as guiding posts for the company henceforth.

Client: IDS, JYSK Group
Agency: Publicis Sapient Singapore, 2016
Role: Content and Copy Lead

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